by Aditya Mishra | Oct 31, 2020 | Business, Marketing
Legendary brands have been inspiring marketers for decades. Some of those are more than a hundred years old like Coca-Cola, BMW, 3M and HSBC, while some of them are fairly new like Google, Apple, Amazon, Tesla, Netflix and Zoom. There must be a few things being done... 
by Sam Lewis | Feb 13, 2020 | Marketing
Digital technologies are infiltrating many different business sectors. Recruitment and staffing are no exception. As these technologies continue to develop and advance, so will the way recruiters seek out new talent and conduct the hiring process. Whether we are the... 
by Gemma Reeves | Feb 3, 2020 | Leadership, Marketing, Planning
When it comes to hiring people for the job, the first thing that companies and employers look for are skills, experience and educational background. This is true in any type of setting, and even when you are building a team of salespeople. Sales could be a very... by Aditya Mishra | Aug 21, 2019 | HR, Marketing
Not too long ago, we evaluated the success of sales and marketing processes in terms of the sale taking place. We said, the rubber hits the road when the cash registers keep ringing. In the last couple of years, as smartphones have become ubiquitous, marketers are... by Aditya Mishra | Jun 22, 2019 | Business Excellence, Customer, Customer Engagement, Leadership, Manager, Marketing, People, Strategy, career growth
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” said Sam Walton, founder of Walmart. Every good organization wants to understand the needs of its customers, keep... by Aditya Mishra | Jan 6, 2019 | HR, Leadership, Manager, Marketing, People, Recruiting, Recruitment
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” said Jeff Bezos. There is no doubt that an organization aspiring to live long has to build reputation for itself and use the power of this reputation to...
